Saturday, February 4, 2012

Komen PR confusion: Epic Fail

So which is it: support Planned Parenthood, or spin with the media and confuse people so much that they have no idea whether to support your cause or not? That's the question Komen for the Cure, the largest provider of funding for breast cancer research and screenings, has to definitively answer right now.

Two days ago, Komen said that, under their new guidelines, Planned Parenthood would no longer qualify for funds. The announcement of this fact was made public by Planned Parenthood, whose modus operandi is to handle their disputes in the public forum rather than to discuss the issue, and potentially resolve the matter, with the actual grant funding organization. As a result, they created a firestorm of negativity; a fight so bitter that Komen  had to spin their decision causing even further confusion.

But, why spin Komen? What was wrong with your initial press release?

According to one of Komen's board members, the hype that they had reverse the decision was just a misrepresentation of the facts. But in a statement representing the board of directors by Brinker, founder and CEO of Komen for the Cure, she says:
Our original desire was to fulfill our fiduciary duty to our donors by not funding grant applications made by organizations under investigation.  We will amend the criteria to make clear that disqualifying investigations must be criminal and conclusive in nature and not political. That is what is right and fair. [emphasis added]

This particular portion of the statement suggests two things:

1. They no longer hold to their original intent in revising their guidelines

2. They are going to change said guidelines to making them more amenable for Planned Parenthood to qualify.

This seemingly contradicts the statement from board member, John Raffaelli, that nothing has changed. Right there, in Brinker's own words, she states that their policy will change based on a desire to mollify their donors.

Many on the Prolife side are disgusted, a majority of the Planned Parenthood supporters have been duped by false reports that the policy has been reversed. Sorry folks, not reversed, only amended. Planned Parenthood still has to come out of the Congressional investigations unscathed.

In the end, it seems Komen has managed to alienate both sides of the argument. And that qualified them for the stigma:


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